search query: @indexterm probit models / total: 10
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| Author: | Skiera, B. |
| Title: | Implikationen des allgemeinen Probit-Modells für die Marketingplannung |
| Journal: | Zeitschrift für Betriebswirtschaft
1996 : VOL. 66:2, p. 191-198 |
| Index terms: | PROBIT MODELS |
| Language: | ger |
| Abstract: | In contrast to the independent probit model, the generalized probit model does not rely on the assumption of the independence of irrelevant alternatives (II/A). This paper investigates the differences between the independent and the generalized probit model and illustrates how the generalized probit model encompasses the dependence of alternatives. Using the generalized probit model, it is demonstrated how gains in market share might be realized without modifying the utility of the product. |
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