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| Author: | Cortese, A. |
| Title: | Software's holy grail |
| Journal: | Business Week
1996 : JUN 24, VOL. 3465:795, p. 50-53 |
| Index terms: | ECONOMICS SOFTWARE CONSUMERS |
| Language: | eng |
| Abstract: | No-fuss clicking is what consumers need most. It was the vision that launched an empire: "A computer on every desk, and in every home." Two decades after William H. Gates III founded Microsoft Corp., a computer does in fact sit on most office desktops. It is the latter part of the mantra that is proving difficult. Even Windows 95, heavily promoted as a great leap forward in "ease of use, has not provided the magic bullet. The truth is , a personal computer is just too complex for most people to bother with. |
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