search query: @author Sivakumar, K. / total: 10
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| Author: | Nakata, C. Sivakumar, K. |
| Title: | National culture and new product development: an integrative review (neue Produkte, Produktentwicklung) |
| Journal: | Journal of Marketing
1996 : JAN, VOL. 60:1, p. 61-72 |
| Index terms: | |
| Freeterms: | MULTINATIONALE UNTERNEHMEN |
| Language: | eng |
| Abstract: | The increasing globalization of markets and businesses and the criticality of new products to business performance make the relationship between national culture and new product development an important area for academic research and managerial practice. By means of a literature review, the authors attempt to provide an understanding of this relationship. They advance several propositions for additional research, develop a conceptual model, and identify directions for further exploration of the relationship. |
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