search query: @author Shimp, T. A. / total: 10
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| Author: | Shimp, T. A. Preston, I. L. |
| Title: | Deceptive and nondeceptive consequences of evaluative advertising. |
| Journal: | Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 22-32 |
| Index terms: | ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA