search query: @author Geisler, E. / total: 10
reference: 6 / 10
| Author: | Geisler, E. |
| Title: | Cleaning up after reengineering |
| Journal: | Business Horizons
1996 : SEP-OCT, VOL. 39:5, p. 71-78 |
| Index terms: | STABILIZATION ORGANIZATIONS MARKETING |
| Language: | eng |
| Abstract: | The essence of business process reengineering, or BPR, is the total overhaul of a corporation. It is not the sum total of individually scattered continuous improvements. It is revolutionary, not evolutionary, and is linked to a guiding overall vision of the reengineered corporation. In its pure form, BPR represents a radical change in the strategic and operational ways in which the firm functions. Embraced by academics and executives as a way of setting a company back on the right path to competitiveness, it has seen triumphs and successes to varying degrees. |
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