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| Author: | Anderson, R. |
| Title: | Phased product development: friend or foe? |
| Journal: | Business Horizons
1996 : NOV-DEC, VOL. 39:6, p. 30-36 |
| Index terms: | PRODUCT DEVELOPMENT ECONOMICS PRODUCTS |
| Language: | eng |
| Abstract: | Be sure to consider the long term in establishing or revising your approach to developing new products. Phylo Corporation's Phased Product Review Process team declared victory. It had just scored at a management committee meeting outlining a "reengineered" new product development process for the company. After seven months of intense work negotiating "buy-ins" from functional vice presidents, they finally received a resounding "Great job!" from the CEO. Yet in the eyes of some the six member team hadn't really accomplished its goal. |
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