search query: @author Douglas, S. P. / total: 10
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| Author: | Davis, H. L. Douglas, S. P. Silk, A. J. |
| Title: | Measure unreliability: a hidden threat to cross-national marketing research. |
| Journal: | Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 98-109 |
| Index terms: | INTERNATIONAL BUSINESS MARKET RESEARCH MARKET SURVEYS |
| Language: | eng |
| Abstract: |
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