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Author: | Davis, H. L. Douglas, S. P. Silk, A. J. |
Title: | Measure unreliability: a hidden threat to cross-national marketing research. |
Journal: | Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 98-109 |
Index terms: | INTERNATIONAL BUSINESS MARKET RESEARCH MARKET SURVEYS |
Language: | eng |
Abstract: |
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