search query: @author Bart, C. K. / total: 10
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| Author: | Baetz, M. C. Bart, C. K. |
| Title: | Developing mission statements which work (Unternehmensziel) |
| Journal: | Long Range Planning
1996 : AUG, VOL. 29:4, p. 526-533 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, GROSSBETRIEBE |
| Language: | eng |
| Abstract: | A mission statement is potentially an invaluable tool for formulating and implementing an organization's strategy. This article reports on a survey of large Canadian firms to determine the prevalence of mission statements and how they are created and used. Most large firms had a mission statement, the top management group was most involved in its creation, it was used for a variety of purposes, and the majority of firms were satisfied with the statement and the process they had used to create it. |
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