search query: @author Andreasen, A. R. / total: 10
reference: 1 / 10
« previous | next »
| Author: | Andreasen, A. R. |
| Title: | Profits for non-profits: find a corporate partner (Unternehmenskooperation) |
| Journal: | Harvard Business Review
1996 : NOV-DEC, VOL. 74:6, p. 47-50,55-59 |
| Index terms: | |
| Freeterms: | DIENSTLEISTUNGSBETRIEB, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Many companies have what non-profits need: resources. Many non-profits have what companies need: a good image. But the fact is that non-profit organizations may be putting themselves at great risk when they join forces with profit organizations. The author of this article argues that non-profit managers can help their organizations avoid many of the risks and reap the rewards of cause related marketing alliances by developing a strategy for finding the right corporate partners instead of waiting for companies to find them. |
« previous | next »
SCIMA