search query: @author Alexander, A. / total: 10
reference: 7 / 10
| Author: | Alexander, A. |
| Title: | Strategy and strategists: evidence from an early retail revolution in Britain |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 61-78 |
| Index terms: | RETAILING STRATEGY UNITED KINGDOM |
| Language: | eng |
| Abstract: | Despite recent interest in the strategic component of retailer locational change relatively little attention has been given to the role of the strategist in the locational process. This paper addresses this issue through a detailed study of the historical-geographical development of the retail branch network of Montague Burton Limited. Concentrating on two periods of growth during the first half of the twentieth century it explores the role of the strategist in determining locational change. |
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