search query: @indexterm MICROMARKETING / total: 10
reference: 6 / 10
| Author: | Perez, C. |
| Title: | Marketing de fidelizacion, en los albores de una revolucion. |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : JUL-AUG, 21, p.46-49 |
| Index terms: | MICROMARKETING BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | spa |
| Abstract: |
SCIMA