search query: @author Elkington, J. / total: 10
reference: 4 / 10
| Author: | Elkington, J. Trisoglio, A. |
| Title: | Developing realistic scenarios for the environment. Lessons from Brent Spar (Unternehmerische Sozialverantwortung) |
| Journal: | Long Range Planning
1996 : DEC, VOL. 29:6, p. 762-769 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG, BETRIEBLICHER UMWELTSCHUTZ |
| Language: | eng |
| Abstract: | Why did Shell, renowned for its scenario planning, find itself so badly adrift with the Brent Spar? And why, later in 1995, was it wrong footed again in Nigeria? The authors conclude that Shell's scenarios have been individualist, hierarchist or some combination of the two. None have adopted an 'egalitarian perspective'. They also suggest that their Values Shift Scenario, developed for European Partners for the Environment (EPE), may hold clues to future shifts in business strategy. |
SCIMA