search query: @author Bart, C. K. / total: 10
reference: 2 / 10
| Author: | Bart, C. K. |
| Title: | Sex, lies and mission statements |
| Journal: | Business Horizons
1997 : NOV-DEC, VOL. 40:6, p. 9-18 |
| Index terms: | MANAGEMENT TECHNIQUES COMPANIES PHILOSOPHY CORPORATE STRATEGY SUCCESS |
| Language: | eng |
| Abstract: | Mission statements can be important for corporate life. To the extent they are used wisely, any firm can derive great benefits from the, both financial and emotional. Trouble is that they are being misused and sometimes downright abused. Managers, despite doubts and fears, continue press on in their dedication and devotion to preparing and promoting their companies' statements. Often these actions are without merit, and the result is little more than a statement of fantasy., fiction and lies. Fortunately at other times mission statements appear to be conceived and carried to full term on the nascent belief that a sense of mission is a good thing for any firm to have an essential starting point on the road to success. |
SCIMA