search query: @author Vitell, S. J. / total: 10
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| Author: | Al-Khatib, J. A. Vitell, S. J. Rawwas, M. Y. A. |
| Title: | Consumer ethics: a cross-cultural investigation |
| Journal: | European Journal of Marketing
1997 : VOL. 31:11-12, p. 750-767 |
| Index terms: | CONSUMERS ETHICS COUNTRY COMPARISONS |
| Language: | eng |
| Abstract: | This paper describes a cross-cultural study that investigates consumer judgements about a variety of consumer situations involving ethical issues such as changing price-tags on merchandise in a store, and also selected personality characteristics related to the individual's general moral philosophy such as the degree of Machiavellianism exhibited. These consumer judgements and personality characteristics are compared for consumers from Egypt and the USA. |
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