search query: @author Cortese, A. / total: 10
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| Author: | Cortese, A. Stepanek, M. |
| Title: | Good-bye to fixed pricing? |
| Journal: | Business Week
1998 : MAY 4, VOL. 3560:890, p. 58-63 |
| Index terms: | RESPONSIBILITY MARKETS PRICES |
| Language: | eng |
| Abstract: | Coca-Cola Co. has a bold idea: Why should the price of a can of Coke be the same all the time? Would people pay more for a cola fix on a sweltering summer day than they would on a cold, rainy one? The beverage giant may soon find out when it begins experimenting with "smart" vending machines that hook up to Coke's internal computer network, letting the company monitor inventory in distant locales - and change prices on the fly. |
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