search query: @author Getz, D. / total: 10
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| Author: | Getz, D. Anderson, D. Sheehan, L. |
| Title: | Roles, issues, and strategies for convention and visitors' bureaux in destination planning and product development: A survey of Canadian bureaux |
| Journal: | Tourism Management
1998 : AUG, VOL. 19:4, p. 331-340 |
| Index terms: | TOURISM TRAVEL PRODUCT DEVELOPMENT MARKETING CANADA |
| Freeterms: | DESTINATION PLANNING |
| Language: | eng |
| Abstract: | Convention and Visitors Bureaux (CVBs) are destination marketing organizations, some have become pro-active on the supply side. Their potential roles and strategies in these areas, however, are controversial. Through a survey of Canadian CVBs a profile of bureau involvement is revealed, together with a number of critical issues. |
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