search query: @author Mullins, J. / total: 10
reference: 9 / 10
| Author: | Mullins, J. Sutherland, D. |
| Title: | New product development in rapidly changing markets: an exploratory study |
| Journal: | Journal of Product Innovation Management
1998 : MAY, VOL. 15:3, p. 224-236 |
| Index terms: | CHANGE MARKETS INNOVATION |
| Language: | eng |
| Abstract: | Rapid technological change cab be both a blessing and a curse. For example, investors and firms of all sizes hope to reap the rewards that may arise from the apparent convergence of the computer, telecommunications and entertainment industries. With the high level of uncertainty inherent to such rapidly changing markets, however, those potentially dazzling returns are counterbalanced by a daunting level of risk. |
SCIMA