search query: @author Sivakumar, K. / total: 10
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| Author: | Ekeledo, I. Sivakumar, K. |
| Title: | Foreign market entry mode choice of service firms: a contingency perspective |
| Journal: | Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 274-292 |
| Index terms: | MARKETS SERVICE COMPANIES |
| Language: | eng |
| Abstract: | Research on how service firms choose their initial mode of operation in foreign markets appears to have led to two contradictory conclusions. Findings from one group of studies suggest that factors determining entry mode choice by manufacturing firms are generalizable to service firms. Findings from another group of studies contradict that view. The authors reconcile the two views by means of a classification scheme that allows some services to be grouped with manufactured goods in terms of entry mode choice. |
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