search query: @author Thomas, L. / total: 10
reference: 4 / 10
| Author: | Thomas, L. Shane, S. Weigelt, K. |
| Title: | An empirical examination of advertising as a signal of product quality |
| Journal: | Journal of Economic Behavior and Organization
1998 : DEC 30, VOL. 37:4, p. 415-430 |
| Index terms: | ADVERTISING PRODUCT QUALITY ORGANIZATION |
| Language: | eng |
| Abstract: | Using data fromUS automobile industry the authors test for evidence consistent with game-theoretic models of advertising and qualify signaling. They find that manufacturers use both price and advertising to signal the quality of their products; when price exceeds the full information case, manufacturers use above average levels of advertising. The authors also find a positive association between higher future sales and current advertising levels for automobile models. |
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