search query: @indexterm time preference / total: 10
reference: 4 / 10
| Author: | Dhar, R. Nowlis, S. M. |
| Title: | The effect of time pressure on consumer choice deferral. |
| Journal: | Journal of Consumer Research
1999 : MAR, VOL.25:4, p. 369-384 |
| Index terms: | Consumer research Consumer behaviour Time preference |
| Language: | eng |
| Abstract: | The authors investigate the effect of time pressure on choice deferral. They focus on how time pressure systematically impacts choice deferral by increasing the use of noncompensatory decision rules in the selection decision and by increasing the relative emphasis placed on the unique features in the deferral decision. |
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