search query: @author Monroe, K. B. / total: 10
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| Author: | Della-Bitta, A. J. Monroe, K. B. McGinnis, J. M. |
| Title: | Consumer perceptions of comparative price advertisements. |
| Journal: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 416-428 |
| Index terms: | ADVERTISING CONSUMER ATTITUDES PRICES |
| Language: | eng |
| Abstract: |
SCIMA