search query: @author More, R. A. / total: 10
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| Author: | More, R. A. |
| Title: | Risk factors in accepted and rejected new industrial products. |
| Journal: | Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 9-15 |
| Index terms: | RISK NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA