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Author: | Carrigan, M. |
Title: | 'Old spice' - Developing successful relationships with the grey market |
Journal: | Long Range Planning
1999 : APR, VOL 32:2, p. 253-262 |
Index terms: | Ageing Consumers Consumer behaviour Market segmentation |
Freeterms: | Older consumers Aged consumers Grey market |
Language: | eng |
Abstract: | The amount of aged people in population has been and will be growing quite rapidly. Many industries still treat consumers aged over 50 in a homogenous matter. The article discusses the buying behaviour of older consumers and develops a need-based segmentation framework for the 'grey market'. |
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