search query: @indexterm Sun preparations industry / total: 10
reference: 3 / 10
| Author: | |
| Title: | The Italian market for sun care |
| Journal: | Market Research Europe
1999 : NOV, VOL. 31:11, p. 105-133 |
| Index terms: | MARKET SURVEYS ITALY SUN PREPARATIONS INDUSTRY |
| Language: | eng |
| Abstract: | The sun care market remained sluggish due to falling real prices and stagnating consumption. The market was worth L337 bl in 1998, down 1.5% on 1994. The most important sector was sunscreen representing a 72.6% value share of total sales, being also the most dynamic sector, increasing its value share by 1.5%. The market is forecasted to increase by 2.5% in real terms over the 1998-2003 period. |
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