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| Author: | Angelmar, R. Stern, L. W. |
| Title: | Development of a content analytic system for analysis of bargaining communication in marketing. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.93-102 |
| Index terms: | BARGAINING COMMUNICATION INDUSTRIAL MARKETING |
| Language: | eng |
| Abstract: |
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