search query: @author Carrigan, M. / total: 10
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| Author: | Carrigan, M. Szmigin, I. |
| Title: | Advertising and older consumers: image and ageism |
| Journal: | Business Ethics
2000 : JAN, VOL. 9:1, p. 42-50 |
| Index terms: | Advertising Consumers United Kingdom Europe |
| Freeterms: | Media |
| Language: | eng |
| Abstract: | In spite of growing population of older people, traditional prejudices against age continue to flourish in society. The media in particular are often guilty of ageism. This article presents research into U.K. print media showing that older people tend not to be featured in advertisements in mainstream publications, but are prominent in advertisements in publications for the over-fifties. |
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