search query: @author Keller, K. L. / total: 10
reference: 6 / 10
Author: | Keller, K. L. |
Title: | The brand report card |
Journal: | Harvard Business Review
2000 : JAN/FEB, VOL. 78:1, p. 147-157 |
Index terms: | Brands Performance appraisal Marketing USA |
Language: | eng |
Abstract: | The world's strongest brands share 10 attributes. How does your brand measure up? |
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