search query: @author Keller, K. L. / total: 10
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| Author: | Keller, K. L. |
| Title: | The brand report card |
| Journal: | Harvard Business Review
2000 : JAN/FEB, VOL. 78:1, p. 147-157 |
| Index terms: | Brands Performance appraisal Marketing USA |
| Language: | eng |
| Abstract: | The world's strongest brands share 10 attributes. How does your brand measure up? |
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