search query: @author Shoham, A. / total: 10
reference: 8 / 10
| Author: | Kahle, L. Rose, G. Shoham, A. |
| Title: | Findings of LOV throughout the world, and other evidence of cross-national consumer psychographics |
| Journal: | Journal of Euromarketing
1999 : VOL. 8:1/2, p. 1-14 |
| Index terms: | EUROPE CONSUMERS SOCIAL VALUES |
| Language: | eng |
| Abstract: | This paper presents data from several applications around the world of the List of Value, considering the implications for understanding consumers cross-culturally. It shows how different countries and different individual consumers may be segmented based on their social values. Business is an increasingly global phenomenon. Although national tastes remain important, new media such as digital satellite television and the World Wide Web facilitate the implementation of marketing strategies across national borders. |
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