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| Author: | Lambert, D. Cooper, M. |
| Title: | Issues in supply chain management |
| Journal: | Industrial Marketing Management
2000 : JAN, VOL. 29:1, p. 65-84 |
| Index terms: | INDUSTRIAL MARKETING SUPPLY MANAGEMENT |
| Language: | eng |
| Abstract: | Successful supply chain management requires cross-functional integration and marketing must play a critical role. The challenge is to determine how to successfully accomplish this integration. The authors present a framework for supply chain management as well as questions for how it might be implemented and questions for future research. Case studies conducted at several companies and involving multiple members of supply chains are used to illustrate the concepts described. |
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