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| Author: | Bieger, T. Laesser, C. |
| Title: | Segmenting travel situations on the basis of motivation and information-collection by the traveller |
| Journal: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
2000 : VOL. 55:2, p. 54-64 |
| Index terms: | Tourism Travel Information Consumer choice Motivation research Switzerland |
| Language: | eng |
| Abstract: | In the study presented here, travellers from Switzerland are segmented on the basis of their information collection, with respect to their motivation structure derived in an earlier study. The study illustrates the important role of information in tourism. A trustful source of information shall be provided more and more by employees of travel agengies, tourist information and companies. |
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