search query: @author Smith, R. E. / total: 10
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Author: | Smith, R. E. Swinyard, W. R. |
Title: | Information response models : an integrated approach. |
Journal: | Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 81-93 |
Index terms: | ADVERTISING MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA