search query: @author Shimp, T. A. / total: 10
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| Author: | Bearden, W. O. Shimp, T. A. |
| Title: | The use extrinsic cues to facilitate product adoption. |
| Journal: | Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 229-239 |
| Index terms: | PRODUCT LIFE CYCLE NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA