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| Author: | Roy, A. |
| Title: | Market information and channel price structure |
| Journal: | International Journal of Research in Marketing
2000 : DEC, VOL. 17:4, p. 331-351 |
| Index terms: | DEMAND MARKET INFORMATION |
| Freeterms: | CHANNEL PRICE STRUCTURE |
| Language: | eng |
| Abstract: | An analytical model is developed that considers the effect of demand information, and the precision with which demand forecasts are made, on channel profitability. Different channel price structures such as Stackelberg and Vertically integrated are considered and comparisons are made of the impact of information precision on channel profits under each structure. Other demand factors such as brand substitutability and share of base level demand are also included in the analysis, and the interaction of information and demand effects is examined. |
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