search query: @author Guyon, J. / total: 10
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| Author: | Guyon, J. |
| Title: | Vodaphone: Now comes the hard part |
| Journal: | Fortune
2000 : OCT 30, VOL. 142:10, p. 44-53 |
| Index terms: | UNITED KINGDOM INVESTORS INVESTMENTS |
| Language: | eng |
| Abstract: | The brash CEO of Britain's Vodafone has built the largest cell phone operator in the world. Now, comes the wake-up call. To justify a USD 220 billion market cap, Gent must figure out how to make money on the wireless Web. If you want to understand Europe's most valueable company, start with its headquarters. An hour's train ride west of London, in the drab town of Newbury, the offices of mobile-phone giant Vodafone sprawl over 64 squat brick buildings. |
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