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| Author: | Carrigan, M. Szmigin, I. |
| Title: | The ethical advertising covenant: regulating ageism in UK advertising |
| Journal: | International Journal of Advertising
2000 : VOL. 19:4, p. 509-528 |
| Index terms: | ETHICS ADVERTISING UNITED KINGDOM |
| Language: | eng |
| Abstract: | Although for many years policy makers and societal groups within the USA have considered age discrimination to be a legitimate issue within social policy, Europe has been slower to accept that there is a problem to be tacked. Age discrimination is not necessarily considered something to be taken seriously, and this lack of awareness manifests itself in a range of ageist behavior within UK and European society. |
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