search query: @author Shoham, A. / total: 10
reference: 7 / 10
| Author: | Shoham, A. |
| Title: | Bounded rationality, planning, standardization of international strategy, and export performance: a structural model examination |
| Journal: | Journal of international marketing
1999 : VOL. 7:2, p. 24-50 |
| Index terms: | International marketing Export marketing Environment Standards |
| Language: | eng |
| Abstract: | The article examines a comprehensive list of environmental conditions that affect the decision to standardize, as well as the relationship of strategy standardization and planning with static and change over time export performance. Determinants of standardization include country image, competitors' similarity, competitive position similarity, physical market environment, legal environment, governmental influences, and media similarity, and standardization of strategy determines export performance. Research hypotheses are tested by data generated from a mail survey in Israel. |
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