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| Author: | Fudenberg, D. Tirole, J. |
| Title: | Customer poaching and brand switching |
| Journal: | RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 634-657 |
| Index terms: | CONTRACTS CONSUMER CHOICE BRAND LOYALTY |
| Language: | eng |
| Abstract: | Firms sometimes try to poach the consumers of their competitors by offering them inducements to switch. Duopoly poaching under both short-term and long-term contracts assuming either that each consumer's brand preferences are fixed over time or that preferences are independent over time is analyzed. |
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