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| Author: | Krugman, H.E. |
| Title: | Memory without recall, exposure without perception |
| Journal: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 49-54 |
| Index terms: | ADVERTISING RESEARCH COGNITION PSYCHOLOGY |
| Freeterms: | MEMORY |
| Language: | eng |
| Abstract: | This article deals with two studies. In the first one it was the right-brain picture or image-sensitive function that compelled a focus on recognition measures as a test of nonverbal, nonrecallable memories. In the second one it was the pheripheral process of selective attention, including Broadbent's active "pre-attentive processes", that compelled a focus on recognition types of measures. |
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