search query: @freeterm memory / total: 10
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| Author: | Rossiter, J.R. (et al.) |
| Title: | So what? A rejoinder to the reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001) |
| Journal: | Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 59-61 |
| Index terms: | PSYCHOLOGY TELEVISION ADVERTISING |
| Freeterms: | MEMORY |
| Language: | eng |
| Abstract: | Rossiter et al. respond to Crites and Aikman-Eckenrode's comments on their paper "Brain-imaging detection of visual scene encoding in long-term memory for TV commercials" in the last issue of Journal of Advertising Research. |
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