search query: @indexterm Scientific literature / total: 10
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| Author: | Bettencourt, L. Houston, M.B. |
| Title: | The impact of article method type and subject area on article citations and reference diversity in JM, JMR, and JCR |
| Journal: | Marketing Letters
2001 : NOV, VOL. 12:4, p. 327-340 |
| Index terms: | CITATION ANALYSIS SCIENTIFIC LITERATURE |
| Freeterms: | ARTICLES REFERENCE ANALYSIS |
| Language: | eng |
| Abstract: | It has been argued that the scientific status of the marketing discipline is reflected in both the ability of its articles to be cited and the degree to which its articles draw from a diverse set of reference sources. The authors combine a content analysis of a sample of 561 JM, JMR, and JCR articles with a citation analysis and reference analysis of those same articles to investigate the impact of article method type and subject area on article citation rates and reference diversity. |
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