search query: @author Park, H. / total: 10
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| Author: | Park, H. |
| Title: | Cultural impact on Internet connectivity and its implication |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:3, p. 5-22 |
| Index terms: | CULTURE ELECTRONIC COMMERCE INTERNET TECHNOLOGY TRANSFER |
| Language: | eng |
| Abstract: | This study investigates the impact of national culture on the Internet connectivity. The study finds that Feminine and Individualistic cultures positively influence the use of Internet whereas Uncertainty Avoidance culture is negatively related to Internet use. The research findings also corroborate the general beliefs that national culture can play a significant role in the transfer of technology. |
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