search query: @freeterm memory / total: 10
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| Author: | Braun, K.A. Ellis, R. Loftus, E.F. |
| Title: | Make my memory: how advertising can change our memories of the past |
| Journal: | Psychology & Marketing
2002 : JAN, VOL. 19:1, p. 1-23 |
| Index terms: | ADVERTISING |
| Freeterms: | MEMORY |
| Language: | eng |
| Abstract: | Marketers use autobiographical advertising as a means to create nostalgia for their products. This research explores whether such referencing can cause people to believe that they had experiences as children that are mentioned in the ads. |
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