search query: @journal_id 3890 / total: 10
reference: 10 / 10
« previous | next »
| Author: | Baker, W.E. Sinkula, J.M. |
| Title: | Market orientation, learning orientation and product innovation: delving into the organization's black box |
| Journal: | Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 5-23 |
| Index terms: | INNOVATION LEARNING MARKET ORIENTATION ORGANIZATIONAL PERFORMANCE |
| Language: | eng |
| Abstract: | Recent research has empirically established a synergistic effect of market orientation and learning orientation on organizational performance. This paper attempts to add to the literature by offering a more complete theoretical explanation of how these two constructs interact to affect product innovation capabilities. |
« previous | next »
SCIMA