search query: @journal_id 3890 / total: 10
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| Author: | Walters, R. Jamil, M. |
| Title: | Measuring cross-category specials purchasing: theory, empirical results, and implications |
| Journal: | Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 25-42 |
| Index terms: | GROCERY TRADE RETAILING SALES PROMOTION SHOPPING |
| Language: | eng |
| Abstract: | This study measures the level of cross-category specials purchasing in a Hi-Lo grocery market and develops and tests a model of the determinants of cross-category specials purchasing using shopping basket level data, information from surveys of shoppers, and retailer promotions. |
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