search query: @author Geisler, E. / total: 10
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| Author: | Geisler, E. |
| Title: | On the ubiquitous inadequacy of co-variation design in strategy research |
| Journal: | International Journal of Technology Management
2002 : VOL. 23:6, p. 558-577 |
| Index terms: | METHODOLOGY RESEARCH STRATEGY |
| Freeterms: | CO-VARIATION |
| Language: | eng |
| Abstract: | This paper criticises the ubiquitous use of co-variation design in strategy research in which constructs are correlated across temporal and conceptual distances or gaps. It is argued that such design yields puny results and inconsequential knowledge about strategy phenomena. Several illustrative studies from the strategy literature are analysed to show the inadequacy of their design and the poverty of their findings. |
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