search query: @author Shoham, A. / total: 10
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| Author: | Rose, G. M. Shoham, A. |
| Title: | Export performance and market orientation: Establishing an empirical link |
| Journal: | Journal of Business Research
2002 : MAR, VOL. 55:3, p. 217-225 |
| Index terms: | EXPORTS MARKETS EMPIRICAL RESEARCH |
| Language: | eng |
| Abstract: | This study examines the export performance consequences of a market orientation and the potential moderating impact of the competitive, technological, and market environment. Market orientation was positively related to three dimensions of export performance: change in export sales, export profits, and change in export profits. The impact of market orientation on export profits and change in export profits was stronger in a technologically turbulent environment. Overall, this study synthesizes two important streams of research, assesses the moderating impact of the environment, and empirically establishes a relation between market orientation and export performance. |
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