search query: @author Harris, L. C. / total: 10
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| Author: | Piercy, N. F. Harris, L. C. Lane, N. |
| Title: | Market orientation and retail operatives' expectations |
| Journal: | Journal of Business Research
2002 : APR, VOL. 55:4, p. 261-274 |
| Index terms: | MARKET ORIENTATION RETAILING SERVICE SERVICE QUALITY JOB SATISFACTION EMPLOYEES |
| Language: | eng |
| Abstract: | Market orientation, and particularly the link with business performance, has been widely studied using the new measurement systems emerging in the 1990s. However, few successful efforts have been made to evaluate the impact of market orientation on operational employee characteristics or behavior. An exploratory study of market orientation in UK retail companies, grounded in case study research, adopts a novel survey design that compares managerial perceptions of market orientation with operational employee beliefs and attitudes. The study highlights an important issue neglected in the existing literature - the impact of enhanced employee expectations about management behavior in market- oriented companies. |
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