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| Author: | Herpen, E. van Pieters, R. |
| Title: | Research note: The variety of an assortment: An extension to the attribute-based approach |
| Journal: | Marketing Science
2002 : SUMMER, VOL. 21:3, p. 331-341 |
| Index terms: | Marketing Consumer behaviour Products Retailing Models USA |
| Language: | eng |
| Abstract: | In recent years, interest in category management has surged, and as a consequence, large retailers now systematically review their product assortments. Variety is a key property of assortments. Assortment variety can determine consumers' store choice and is only gaining in importance with today's increasing numbers of product offerings. To support retailers in managing their assortments, insight is needed into the influence of assortment composition in consumers' variety perceptions, and appropriate measures of assortment variety are required. This paper aims to extend the assortment variety model recently proposed by Hoch et al. (1999) in Marketing Science. |
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