search query: @author Johnson, J. L. / total: 10
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| Author: | Johnson, J. L. Umesh, U. N. |
| Title: | The interplay of task allocation patterns and governance mechanisms in industrial distribution channels |
| Journal: | Industrial Marketing Management
2002 : NOV, VOL. 31:8, p. 665-678 |
| Index terms: | Marketing management Distribution channels Vertical integration Decision making |
| Language: | eng |
| Abstract: | Task allocation involves the placement and performance of distribution subtasks among participants on an on-going basis in the channel. The authors test relationships with three-stage least squares regression on a sample of farm equipment dealers. Results show that contractually based pseudo-vertical integration task allocation and, in turn, enlarged dealer task allocation patterns result in pseudo-vertical integration. Firm size has a significant influence on pseudovertical integration. In turbulent environments, dealers rely more heavely on shared decision making to allocate tasks than they do in stable environments. |
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