search query: @author Shoham, A. / total: 10
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| Author: | Cicic, M. Patterson, P. Shoham, A. |
| Title: | Antecedents of international performance: a service firms' perspective |
| Journal: | European Journal of Marketing
2002 : VOL. 36:9-10, p. 1103-1118 |
| Index terms: | SERVICE INTERNATIONAL MARKETING EXPORTS COMPANY PERFORMANCE MARKET ORIENTATION |
| Language: | eng |
| Abstract: | Madsen synthesized international performance studies and identified 20 performance antecedents. Of these, 12 are unrelated to international performance or have conflicting relationships across the reviewed studies. The authors use his recommendations to increase the value of international performance research. First, the authors include seven antecedents that cover the organizational, environmental, strategic, and performance domains of his model, including components of the market orientation model. Second, earlier studies involved mostly North American and European goods' exporters. This study extends previous research to the service sector in Australia. |
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